Your Business Journey
Running a business is hard - especially if it’s your first time.
Maybe you’ve tried to fix things over and over:
Cash keeps running tight even when sales look good.
Staff don’t always know what they should be doing.
Customers slip away faster than you’d like.
You spend more time fighting fires than planning ahead.
The truth is, most owners of new businesses face the same problems. The difference between staying stuck and moving forward is clarity.
That’s exactly what our CORE Framework™ is built to give you.
The CORE Framework™ Service Steps
-
Your free business health check - instant, insightful, and data-driven.
Running a business without feedback is like driving without a dashboard.
The CORE Diagnostic™ gives you a clear, high-level snapshot of how your business is performing - both internally and against your industry - in just a few minutes.
Built on StratWell’s proprietary diagnostic engine, it analyses your answers and generates a personalised report that reveals your strengths, weaknesses, and overall business health score.
What You’ll Get
1. Business Health Snapshot (PDF Report)
Instant overview of your performance across all eight CORE departments - Operations, Finance, Sales, Marketing, Customer Service, HR, System Management, and Leadership.Each department includes:
Your current score (0–50 scale)
A brief performance summary
Colour-coded traffic-light indicators for quick interpretation
2. Industry Spider Chart (Benchmark Overview)
See how your business stacks up visually against your industry and size category through a simplified spider chart.(A quick visual comparison showing your position versus peers and the UK average.)
3. Overall Business Health Score
Your overall performance rating, alongside your percentile ranking within your sector - helping you see how your business performs at a glance.4. Personalised Insights
Understand what your scores mean with short, plain-English explanations that help you see where your strengths are and where you may be falling behind.Ideal For
Business owners who want an honest snapshot of their company performance.
Founders who aren’t sure where to start improving.
Teams wanting to benchmark progress before investing in deeper analysis.
Why It’s Free
We believe every business owner deserves a clear starting point.
The CORE Diagnostic™ is completely free - no hidden fees, no commitments - and is designed to give you instant value while helping you decide whether deeper analysis could help.
Next Steps
When you’re ready for deeper insight, upgrade to the CORE Diagnostic Analysis™ to unlock:
Detailed question-by-question analysis
Full departmental breakdowns
Live market benchmarking data
Actionable insights unique to your business
Start with clarity. Grow with structure. The CORE Diagnostic™ gives you the first step toward understanding your business performance - instantly and for free.
-
See how your business performs - live, in context, and with clarity.
Most small business owners know something isn’t working - but not why.
The CORE Diagnostic Analysis™ reveals the full picture, using live industry data to show exactly how your business performs compared to others in your sector - right when you submit your answers.
This isn’t a static report - it’s a real-time performance analysis that helps you identify operational gaps and market opportunities you can act on the same day.
What You’ll Get
1. Personalised Business Performance Report (PDF)
A detailed breakdown of your results across all eight CORE departments - with live performance scores, percentile rankings, and clear insight into what’s holding you back.2. Live Market Statistics
Your results are compared instantly against businesses of the same size and sector.Identify strengths, weaknesses, and even market gaps - the moment you unlock your CORE Diagnostic Analysis™.
3. Department-by-Department Analysis
Each section includes:Your score vs. market average vs. best-in-class
Explanation of what each score means
Why improvement matters strategically
Visual summaries and heatmaps for clarity
4. Real-Time Benchmarking Engine
All data is refreshed continuously on StratWell’s servers - ensuring your report reflects current business trends (at the time of submission), not last year’s averages.Ideal For
Small business owners who want a data-driven snapshot of their company health.
Start-ups and SMEs looking to understand their competitive position instantly.
Managers preparing to make quick, informed improvements based on live insight.
Results You Can Expect
A complete understanding of your business performance.
Clarity on where you’re strong, where you’re falling behind, and why.
Live market context so you can prioritise actions and seize opportunities immediately.
Price: £355 + VAT
Format: Personalised PDF Report (digital delivery via email)
Delivery Time: Within minutes from payment confirmation, generated automatically.The CORE Diagnostic Analysis™ turns your business data into live market intelligence - so you can act with confidence, not guesswork.
-
Turn your diagnostic insights into measurable results.
Running a business without structure can feel like guessing - reacting instead of leading.
The CORE Action & Progress System™ gives you the clarity, tools, and framework to take control.
Built from the same methodology used in professional consultancy, this self-guided system helps you transform the results from your CORE Diagnostic™ into a practical 90-day improvement plan - without the consultancy price tag.
What You’ll Get
1. The CORE Action System™ Framework
A step-by-step method for turning weaknesses into structured improvement projects - from clarification and prioritisation to planning, execution, and review.2. The CORE Action & Progress Dashboard (Excel Toolkit)
A complete management control centre featuring:Prioritisation Matrix – identify and score your most impactful fixes.
Gantt Chart – plan and schedule every improvement task.
KPI Dashboard – track key metrics and performance by department.
90-Day Review Tracker – measure progress and reset goals each cycle.
3. The CORE Action System™ Guide
A concise, easy-to-follow manual showing you exactly how to use each tool step-by-step - no jargon, no filler.4. Real-Time Progress Framework
Designed for ongoing use. Repeat the 90-day cycle as your business grows to maintain structure, focus, and measurable performance improvement.5. Dedicated Worksheet
D Pre-filled with key points and questions from the CORE Action System™ Framework, ready for you just to fill it in.Ideal For
Small business owners without formal business training.
Start-ups and SMEs looking to systemise operations.
Teams who completed the CORE Diagnostic Analysis™ and want to take action.
Results You Can Expect
Clear priorities and structured execution.
Measurable improvement across all departments.
A consistent 90-day rhythm for planning and review.
Confidence and control in decision-making.
Price: £655 + VAT
Format: Digital download (Excel + PDF Guide)
Compatibility: Works on both Windows and Mac (Excel 2019+ or Google Sheets)Your business can’t grow on guesswork. The CORE Action & Progress System™ turns insight into action - giving you a roadmap, a dashboard, and real results.
-
“I’d just like someone to explain it to me.”
Some owners prefer to talk it through with an expert. You might read your Premium Report and think: “I get the data, but I just want someone to tell me what matters most for me right now.”
That’s what the Debrief Call is for. In one short session, you’ll walk away with clarity and confidence.
What You’ll Get:
A 30-minute call with a business health expert.
A personalised walkthrough of your Premium Report.
A focus on your top 3 weaknesses and how to prioritise them.
For £95, you’ll save hours of second-guessing and know exactly what to tackle first.
Get the complete StratWell CORE Framework™ - the same structured system used in professional consultancy - to plan, track, and measure your business improvement.
Why We Show You Everything Upfront
No hidden fees. No surprise costs. Just four clear steps:
CORE Diagnostic™ → Know where you stand.
CORE Diagnostic Analysis™ → Understand why it matters.
CORE Action System™ → Take action with proven tools.
CORE Framework™ Debrief Call → Get expert clarity if you want it.
You choose how far you want to go.
If you just need a starting point, the CORE Diagnostic™ is yours.
If you want full clarity, go Premium with CORE Diagnostic Analysis™.
If you’re ready to act, grab the CORE Action System™.
If you prefer guidance, book a Call.
Everything is transparent, so you can make the decision that’s right for your business today.
How to Get Started
To make sure every business gets the right level of support, our process works step by step:
Start with the Free CORE Diagnostic™
This gives you your first report - a clear overview of where your business stands today.
Review Your Results
In your email, you’ll receive a personalised PDF with your score and first insights.
Choose Your Next Step
From inside your report, you’ll have the option to upgrade to:
A CORE Diagnostic Analysis™ (full diagnostics & benchmarks)
The CORE Action System™ (tools to take action yourself)
A CORE Framework™ Debrief Call (30 minutes with an expert)
⚠️ Important: You can’t purchase the CORE Action System™ directly without the CORE Diagnostic Analysis™. Why? Because your kit is personalised to your weakest areas - and without the assessment, you’d miss the information that makes it effective.
This way, you only ever pay for upgrades if you actually need them. If the free report gives you enough confidence, you don’t need to buy anything else.
Ready to Take Control?
Start with clarity. Grow with structure. The CORE Diagnostic™ gives you the first step toward understanding your business performance - instantly and for free.
Your Data is completely PRIVATE and GDPR Compliant